Mass Customization with Vertically Differentiated Products
نویسندگان
چکیده
منابع مشابه
Customization with Vertically Differentiated Products
We consider a duopoly market with heterogeneous consumers. The firms initially produce vertically differentiated standard products located at the end points of the variety interval. Customization provides ideal varieties for consumers but has no effect on quality. The firms first choose whether to customize their products, then engage in price competition. We show that the low-quality firm neve...
متن کاملDynamic Pricing for Vertically Differentiated Products
This paper studies the seller’s optimal pricing policies for a family of substitute perishable products. The seller aims to maximize her expected cumulative revenues over a finite selling horizon. At each demand epoch, the arriving customer observes the set of substitute products with positive inventory together with their prices. Based on this information as well as the customer’s own budget c...
متن کاملEfficient Channel Contracting for Vertically Differentiated Products
We describe research on a supply chain contracting problem that was sponsored by a major semi-conductor manufacturer. The manufacturer sells products (semiconductor parts) with varying quality levels through a network of distributors to end consumers (independent computer shops, system configurators, hobbyists, etc.) who have heterogeneous valuations for quality. Since production costs for semi...
متن کاملExtended Mass Customization – Creating Adaptive Products with Embedded ICT
Companies have started to apply Mass Customization (MC) strategies to fulfil customers’ individual needs while maintaining cost-efficiency of operations to ensure low prices. Several authors have proposed frameworks and classifications of MC models and strategies. However, in none of these frameworks a product is seen as an active player in customization. Mass Customization is always seen to be...
متن کاملMass Customization: four approaches to deliver customized products and services with mass production efficiency
Enterprises in all branches of industry are being forced to react to the growing individualization of demand, yet, at the same time, increasing competitive pressure dictates that costs must also continue to decrease. Companies have to adopt strategies which embrace both cost efficiency and a closer reaction to customers’ needs. Mass customization meets this challenge by producing goods and serv...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2008
ISSN: 1556-5068
DOI: 10.2139/ssrn.1287440